WhatsApp consent

Last updated: 1 October 2026

Reten helps local businesses send WhatsApp messages to their own customers: bills, reminders, thank-yous and offers. This page explains how a customer agrees to those messages, how we record that, and how anyone can stop them at any time.

In short: you only hear from a business if you agreed to, you won't hear from it more than a few times a week, and replying STOP ends it.

1. Who sends the messages

Messages come from the business you visited, through Reten, on the official WhatsApp Business Platform from Meta. Reten does not sell or share your number with other businesses.

2. How you opt in

A business may message you only when it has your permission. You can give it by:

scanning the business's Reten QR code and confirming on WhatsApp;
telling the business you'd like to hear from it, which it records with your number.

A purchase on its own is not permission for marketing messages. Messages about something you did, like a bill or a booking, may be sent as a service message.

3. What you may receive

Your bill, receipt or loyalty points after a visit or order.
Reminders and check-ins, for example when it's been a while since your last visit.
Offers, birthday wishes and news from that business.
A request to rate your visit, and a reply if you share feedback.

4. How often

Reten limits how often a business can message each customer: by default, no more than 3 messages in any 7 days. Automatic messages, like reminders and check-ins, aren’t sent between 9 PM and 9 AM India time.

5. How to stop

Reply STOP to any message. Reten marks you as opted out straight away, and that business's marketing messages stop. Every message tells you how to do this. If you change your mind later, scan the business's QR code again or tell the business.

6. How we record consent

When you opt in or out, Reten keeps a record of when it happened and how (for example, by QR code, by the business, or by replying STOP). A business cannot overwrite your STOP by uploading your number again.

7. What businesses agree to

Businesses using Reten must only add customers who have agreed to hear from them, keep their messages relevant and respectful, and follow WhatsApp's Business and Commerce policies and Indian law. Reten may pause a business that doesn't.

8. Your data

How we handle your information is set out in our Privacy Policy. The rules for businesses using Reten are in our Terms of Service.

9. Contact

Questions or concerns about a message you received? Write to info@reten.in and tell us the business name and the number that messaged you.